🔗 Share this article

Liz Truss, kicked off the premiere of her video series with a vow to unmask "malicious actors" working to weaken the UK, United States and European nations. She explained she would uncover how an "international network of leftists function to weaken democracy and the electorate's mandate."

"Our focus will be on the Trump revolution and understand how this can be replicated in Britain," the former PM stated. "We will interview the prominent voices of the Make America Great Again campaign."

Before the series premiere, there was a notably ardent backer. "This marks the start of a kind of political shift," remarked the controversial US journalist. His media outlet Just the News will carry the ex-PM's new podcasts.

Establishing Ties in the Conservative Media Landscape

British fellow travellers, including a counselor supportive of Reform, have also helped her establish the Liz Truss Show. The production is competent, though simple. The show has attracted ten thousand followers in her first week and her debut had sixty-seven thousand views across the same period.

This represents a small opening, but in making common cause with the journalist, the former PM is being pushed into a well-developed conservative ecosystem producing and amplifying pro-Trump narratives. Key fixations involve alleged censorship by the traditional news outlets and a aim to remove a so-called administrative state – which the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Just the News is not well-known outside of the Maga world, but it does have influence there, mostly due to John Solomon, who gives commentary on pro-Trump shows like Bannon's 'War Room' podcast and has even interviewed the former president," noted an anthropology expert, who has extensively researched the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to import Maga media to the UK has aligned her more closely to controversial figures such as John Solomon.

He set up his media outlet in the wake of scrutiny after he was accused of promoting false stories about Joe Biden's anticorruption effort in the Eastern European nation, as well as controversial stories about ex-ambassador to Ukraine.

Solomon's reporting were echoed within the pro-Trump outlets, with Solomon appearing as a frequent visitor on the widely-watched Fox News show. Trump himself promoted Solomon's reporting.

The journalist published the reports about Ukraine in a number of opinion pieces for the publication The Hill, after having been re-labelled as a columnist when staffers raised concerns about his work. His claims were central in Trump's pressure for the Ukrainians to probe the Bidens in 2019. These actions led to impeachment proceedings against the president. Senators later voted to acquit the president.

Shortly after Solomon left the publication in October 2019, the outlet revealed it was conducting a assessment of his columns relating to Ukraine. It concluded Solomon had relied on questionable informants and stated he "did not disclose key facts about key Ukrainian sources, such as the fact that they had been indicted or were under investigation."

Entering the Ecosystem

Solomon's own broadcast spots are a indication of the political media environment Liz Truss is becoming part of. He discussed his backing of the program on a broadcast he helps run on Real America's Voice, a political media platform that is home to the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also features. The ex-PM has already interviewed Bannon on an early episode.

By partnering with Solomon and Just the News, Truss has become a small part in a much wider network of conservative media outlets that often share and promote one another's material.

Solomon's own programs have repeatedly hosted figures such as commentator Mike Benz, a political voice whose arguments against USAID was cited by the tech billionaire as justification for closing the government body.

An International Strategy

Even though the former PM's unnatural presentation and career difficulties have invited ridicule in Britain, some US observers do not dismiss her attempts to rebrand as a UK offshoot of the pro-Trump media ecosystem.

"You have to take people like Truss with seriousness, despite the fact that you may not want to take them literally," stated a former Biden White House aide, who was employed in the Obama White House.

"It was evident how in 2024 President Trump utilized that media network to get his message out. Without a doubt that network transmits and affects discourse overseas. It appears quite apparent to me that the conditions in the United Kingdom are comparable to what permitted this non-mainstream media network to thrive in the US."

Alan Finlayson, said the online conservative ecosystem was already making its presence felt in Britain.

"Digital media is borderless," he said. "There's a kind atmosphere within which content circulates – at times appearing in harsh versions and other times more moderately – but which is interlinked."

The academic said the rise of the online right in the United Kingdom lately meant the "chance to have a larger effect is considerable."

A Transatlantic Ambition

"The former PM and Nigel Farage in the recent past were featured at the CPAC, where I saw they deployed pro-Trump themes before the {king of Maga|