Users will soon have a updated setting that allows them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the platform disclosed that it now features in excess of 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a global release. This shift aligns with a increase in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that approximately one in 10 of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A large amount of this content is classified as low-quality AI content, a term for inferior, factory-style content that is frequently illogical or surreal.
“We know from our community that many people appreciate content made with AI tools, from AI artwork to educational videos, and we want to provide users the option to increase or decrease of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are now over a billion videos on its service labeled as made with AI. Collectively, in excess of 100 mn media items are submitted to the platform every day, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI-generated videos they watch by accessing the content preference setting in the application and choosing “AI-generated content”. Other topics that can already be controlled under the tool include politics, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s policies mandate creators to tag “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the app will henceforth add an “AI-made” label to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting artificial media. This step is intended to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar awareness program for experts and groups to create educational content about using AI responsibly. This project will support non-profit groups focused on educating coding and technology.
Content Safety Approach
The platform has supported its content review process, following discussion over proposals to cut jobs for numerous content moderators in the UK. The company is planning to cut hundreds of positions in its content moderation department in London, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it has to be seen by staff. The company reported a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is proving valuable operate efficiently.”
